For some viewers, the game was the thing to watch last Sunday. For others, it was the TV ads.
I guess a bit of both drew me into a bar the past weekend.
And after the 4th quarter, not only the winner of Suberbowl XL II was determined – I also had decided which my favorite ad was.
The Bridgestone Firestone one with the frightend, fury forrest animals I liked best ("The Scream").
Haven't seen it? Do it now:
http://adage.com/brightcove/single.php?title=1398215789
Why I decided for this one? For one, I really loved the squirl, the owl, the bunny and all the other creatures. They are very well made and emotionally appealing. I mean – you just got to like them! Further, tI gave credit to the fact that this ad did not use any celebrity to sale a product.
To me, this ad had a clear, simple message that everyone understood – therefore I see this as a working and entertaining ad.
The spot I decline most were the four by Careerbuilder.com.
I thought, these were just not funny, not entertaining and not appealing at all. Especially the one where the girl sits at the computer when suddenly her heart pops out of her chest... (http://adage.com/brightcove/single.php?title=1397797729)
What is this all about? Following your heart is a good advise – but the implementation was just aweful... I'm not sure how succesfull the four ads were. To me, they seemed rather contra productive. Frankly: I defenitively have better websites to look for jobs than the careerbuilder one.
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3 comments:
Geri: Love your new blog! Looks like you're into creative working finally :-)
The techie in me would like to have the links above opening in new windows rather than replacing your nice blog window and then forcing me to get back to it manually. Enjoy!!
Excellent analysis, good organization and nice conversational tone. But you need to pay more attention to proofreading.
I found several typos, including the following:
"...frightened, furry forest animals" not "frightend, fury forrest animals"
"...to sell (not sale) a product"
... since I love the techie in Geri I adjusted the links to open in new windows : )
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